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📢 Absolute Holistic Meaty Loaf – Wholesome Goodness in Every Bite!
Give dogs the taste they crave with Absolute Holistic Meaty Loaf.
A nutritious, soft-textured meal designed for easy feeding and maximum enjoyment. Each recipe is 100% grain-free, highly palatable, and packed with essential vitamins and minerals to support overall health.
Available in 5 delicious flavours, the Meaty Loaf range offers complete and balanced nutrition for dogs of all breeds.
New Arrivals
Sniff out what's new this season!
NEW ARRIVALS FROM THE PIONEERS OF PET ENRICHMENT
Toys do more than entertain pets—they support mental stimulation, emotional wellbeing, exercise, and healthy behaviour.
Outward Hound understands this better than most. As pioneers in pet enrichment, they work with veterinarians, behaviourists, trainers, and wellness experts to create products inspired by dogs’ and cats’ natural instincts, from chasing and foraging to chewing and problem-solving.
With a focus on purpose-driven play, Outward Hound designs toys that reduce boredom, encourage healthy habits, build confidence, and strengthen the bond between pets and their owners.
We’re excited to introduce the latest Outward Hound arrivals—innovative enrichment products made to keep pets happier, engaged, and entertained for longer.
NEW KIT CAT ARRIVALS
Discover the latest additions to the Kit Cat range, including convenient new 6 × 50g packs of selected Deboned Toppers and Complete Cuisine for Kittens in Chicken in Broth and Tuna in Broth. The new portion-sized toppers are ideal for mixed feeding and help reduce waste, while the kitten recipes provide complete, balanced nutrition in a soft, moisture-rich texture designed to support healthy growth and development.
SMILE FOR A LIFETIME with our NEW WHIMZEES® by Wellness SOFT SHAPE!
WHIMZEES® by Wellness SOFT, are the newest treats to join the WHIMZEES family. These yummy treats are made with natural, easy-to-digest ingredients. Flavoured with Parsley,a natural breath freshener, these treats are irresistibly delicious. The new and unique SOFT formula delivers a 35% softer texture when compared to our original WHIMZEES® by Wellness Adult Stix or Toothbrush. SOFT provides an excellent, gentle cleaning solution for aging dogs and those that prefer a softer chewing experience.
